Moss & Co. Financial was built on the idea that financial advice should feel clear, personal, and actually useful.

We help simplify the noise and turn it into a plan you can understand, trust, and follow with confidence.

We choose to work with a limited number of clients so we can be fully invested in each relationship—offering thoughtful guidance, not one-size-fits-all advice.

Our services are typically the best fit for individuals and families with $100,000 or more in investable assets, especially those preparing for retirement, managing a rollover, or looking for more clarity around their financial future.

That said, every situation is different. We may make exceptions for existing clients, family relationships, younger professionals with strong long-term potential, or people whose needs are especially well aligned with our work.

We begin with a simple conversation to understand your goals and determine if it makes sense to move forward together.

Two men in business attire sitting at a table engaged in a discussion, with one holding a tablet and a stylus, and the other clasping his hands, with three cups of coffee on the table.
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Our
Values

Transparency

Clear, honest communication is at the core of everything we do. You can expect straightforward explanations, open conversations, and a planning process where you always understand your options. No confusion, no hidden agendas—just clarity and confidence at every step.


Innovation

Financial strategies shouldn’t be one-size-fits-all. We combine modern tools, thoughtful research, and fresh perspectives to help you navigate an ever-changing financial landscape. Our goal is to deliver solutions that are adaptable, effective, and built for the future.


Compassion

Behind every financial decision is a real life, a real family, and a real story. We take the time to understand what matters most to you, offering guidance that’s patient, supportive, and tailored to your unique situation. You’re never just a number—you’re a person we genuinely care about.


Respect

Your goals, your values, and your comfort level always guide the conversation. We listen carefully, offer thoughtful recommendations, and make sure you feel heard and understood. Respect shapes our approach, from how we communicate to how we help you make informed financial decisions.


OUR PEOPLE

Financial guidance should be clear, practical, and accessible.

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Carter Moss
Founder & Independent Financial Consultant

Shay
Chief Morale Officer & Director of Purr-sonnel

Meet Carter
Carter founded Moss & Co. Financial to make financial guidance feel clear, personal, and pressure-free. He works with individuals and families who want help making confident decisions about retirement, investments, rollovers, insurance, and long-term planning. His approach is straightforward: listen carefully, explain things clearly, and build strategies around what matters most to each client.

Around the Office


Our Home

info@mosscofinancial.com
(434) 944-0082

We are located in Spirit Lake, Iowa. We’d love to meet in person or via secure videoconference, based on what works best for you.

www.mosscofinancial.com

 

CONNECT WITH US

The road to financial success starts with a single step. Reach out to us and start your journey today.